Water Heater Innovations, Inc., (WHI) makers of the Marathon water heater, has announced the release of the Marathon Sales Support Package. This package provides Marathon utility customers with a comprehensive set of marketing, promotional, and operational tools designed to support and enhance water heater sale and rebate programs. In developing this program, WHI has enabled both new and existing utility customers to effectively promote and run a water heater program with minimal personal and budget resources.

"Marathon is the only manufacturer to offer utilities comprehensive water heater programs in addition to our Marathon products" stated Bob Muller, Utility Programs Manager. "This sales package is just a natural evolution in our support process. We recognize that many utilities are facing smaller rebate budgets and are looking for ideas and support to maintain and grow their water heater programs. This package provides the tools, guidance and support needed to propel them ahead of the competition."

The Sales Program is designed for utilities wanting to offer the Marathon through retail sales, financing or rebate program. It offers documented marketing guidance, promotional tools, subcontractor management techniques, and a wealth of technical and operational information. The program includes on-site factory training and support and is available to all Marathon utility customers.

The Marathon Sales Support Program complements the Marathon water heater which is one of the most technologically advanced electric water heaters available. The Marathon has the longest design life and highest efficiency of any tank on the market, which coupled with its light weight and ease of control, makes it ideal to maintain electric water heater load in a competitive environment.

For more information about Marathon's comprehensive Sales Support Program, call 1-800-321-6718 or email to info@marathonheaters.com