Compared with direct sales or financing, lease or rental programs provide a utility with the greatest volume and revenue. The lease program offers the following utility benefits:

• A new long-term revenue stream from lease payments
• Energy sales to new customers
• Retained existing load
• Essential products and services to customers - at an affordable price
• Access customers in competitive markets - or protect your own
• Ideal medium for load management

WHY DO CUSTOMERS LEASE?

Families, farmers, landlords, single parents, senior citizens and builders are all lucrative lease markets, but each has its own motivation for leasing. The following are just a few of the reasons:

• No capital outlay
• Energy savings
• Easy and convenient
• Freedom from maintenance
• Peace of mind
• Financial control

WHY A MARATHON LEASE PROGRAM?

Two reasons. First, the durability and efficiency of the Marathon is unequaled. It's ability to perform at peak efficiency in the harshest of environments makes it the product of choice for leasing. Any water heater failure puts your load at risk… with the Marathon you have peace of mind knowing you will get years of value from your investment.

Second, Water Heater Innovations offers a level of program support and guidance others simply can't match We will help you determine your best markets and campaigns, provide you with all the keys for distribution, contractor sourcing and management, and furnish all of the operational pieces you need. Our program is fully documented and based on years of experience and continuous development of best practices.

If you would like to know more about the advantages of offering a Marathon Lease Program, email us at info@marathonheaters.com