Marketing Your Marathon Program - Public Version
Here are some ideas that Marathon utility customers
have been very successful with. If you have a success story, please
share by sending us an
email.
We can also put you in touch with the contact persons for the ideas listed below.
If you are a Marathon direct customer, check out the
extended version of this page to see even more marketing examples. You will be required to log into the Resource Center to view this version.
Marketing Collateral
This savings coupon is given out at special events such as local fairs, home shows and to senior groups. It has been immensely successful and has resulted in hundreds of new leases per year for Central Hudson Gas and Electric in Poughkeepsie, New York.
Lane Electric Cooperative in Eugene, Oregon has experienced tremendous growth and success with their SmartSource Product Center. Offering a variety of energy-saving and environment-friendly products to consumers throughout the Northwest, the Marathon has been a natural for this innovative retail approach.
Displays
This attractive display graces the lobby of Habersham EMC in Clarkesville, GA. The Marathon program has proven very successful and most members when given the features of the Marathon opted for the Marathon instead of the steel heater Habersham also offered. In August of 2002, Habersham discontinued their steel program to focus all their efforts on promoting the Marathon. For more information contact Kenneth McEntire, Director of Member Services at
kennethm@hemc.netThis attention grabbing billboard greets members as they drive into Lafayette, Tennessee, the headquarters of Tri-County Electric Membership Corporation.
Newsletters
Walton EMC made sure members were aware of their program when it debuted by using the front page introduction to Marathon.
Walton EMC continues to exhibit creativity and marketing savvy to address the needs and issues of their members.
Novelties
For something different how about an emery board? We call it a "hook sharpener" for the guys.
Offer and Incentives
Diverse Power used this clever ad to generate interest in their gas conversion program.
This is a billboard that West River placed near a busy highway. You just can’t miss it!
Stearns does a great job in laying out their program in this flyer.
Signage
Diverse uses this trailer at everything from Annual Meetings to ball games and home shows. It gives Diverse and Marathon great recognition.
Strategy
West River Electric Association in Rapid City, SD had a lot of success when they erected this sign directly outside the window of their local IOU competitor. According to Dave Holt of member services, the phone rang off the wall for months. Unfortunately, after a year of losing sales, the offended utility fired back with their own billboard. For more information, contact Dave Holte, West River Electric Association at
dholte@westriver.com